Skip to main content

Hastings Hotels, Northern Ireland’s largest hotel group, has teamed up with For-Sight to elevate their guest experience and marketing efforts through For-Sight’s data-driven strategy and automation solutions. This partnership will enable Hastings Hotels to leverage first-party data to better understand and engage with their guests, ultimately leading to improved relationships and increased bookings.


Matt McRoberts, Digital Marketing Manager at Hastings Hotels, discussed what brought the group to utilise For-Sight, “When looking for a new CRM system what blew us away wasn’t just how well the system integrates with other third party systems we use across our collection of hotels and spa, or the fact that it can lead us to greater personalisation for guests to receive the emails they want to receive, but it was the team we met who demonstrated their passion and commitment to wanting to work with us and achieve a better solution for us.”


For-Sight empowers hospitality professionals to fully understand and optimise the guest journey. Our platform combines data management, operational insights, and tools to deliver a personalised experience at every touchpoint. By unifying hotel technology systems, For-Sight transforms siloed guest data from your Property Management System (PMS) and other transactional systems into a single source of truth for each guest and their journey with your brand. With our CRM functionality and multi-channel tools, opportunities are easily identified and personalised communication and marketing campaigns can be delivered at scale, driving increased direct revenue, guest loyalty and engagement.


“We are thrilled to partner with Hastings Hotels and empower them to take their guest engagement to the next level!” For-Sight’s Director of Sales, Matt Willacy expressed.

“Hastings Hotels are a highly respected brand with a prestigious portfolio of properties.  The team at For-Sight look forward to seeing the positive impact our partnership will have on the guest experience. By utilizing our data-driven strategy and automation tools, Hastings Hotels will be able to segment their guests and communicate with them in a personalized and effective way, which will ultimately lead to improved relationships, increased bookings and higher loyalty.”


About Hastings Hotels

Hastings Hotels, established by Sir William Hastings over half a century ago and winner of Best Luxury Hotel Group in Northern Ireland at the LUXlife Travel & Tourism Awards 2022, is Northern Ireland’s leading hotel group. The collection boasts six luxurious hotels throughout the province, with four located in Belfast – the five star Culloden Estate and Spa, the renowned Europa hotel, the four star Stormont hotel, and the city’s largest five star hotel, The Grand Central.

The group also owns the four star Everglades Hotel in Derry-Londonderry – the second largest city in Northern Ireland, as well as the historic Ballygally Castle situated on the picturesque Antrim coast, close to the nine Glens of Antrim and the famous Giant’s Causeway and Games of Thrones Tour.

Guests can choose from a variety of properties, including those in city centers with easy access to transportation, and others nestled in beautiful scenery and near world-renowned golf courses, offering a variety of leisure and sports activities for all. Experience true Irish hospitality at Hastings Hotels, where luxury accommodations, gourmet dining, and stunning surroundings provide the ideal setting for a relaxing vacation. From the 17th century walled city of Derry to the Antrim Coast, visitors can enjoy a range of activities, such as golfing, fishing, and exploring the scenic countryside, or indulge in shopping and dining in the elegant hotels of bustling Belfast.


About For-Sight

For-Sight provides hospitality professionals with its Hotel CRM & Marketing solutions, supporting them to deploy their marketing strategy at scale and generate revenue.


The platform is designed for hospitality professionals ready to develop a data-driven strategy and implement marketing personalisation and automation.

For-Sight is the perfect tool if you’re looking at:

– personalising the guest experience at every touchpoint

– automating your transactional communications (pre, on and post-stay)

– tracking the success of your campaigns

– accessing unique insights on your guests’ behaviour and preferences

And more!


How does it work? For-Sight unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other transactional systems into a central source of truth for each guest and their journey.


It’s time to turn your data into bookings!

You may also be interested in

Partnerships & Integrations

For-Sight & Rezcontrol Integration: Streamlining Targeted Marketing in Hospitality

Great news for hoteliers! The integration of For-Sight’s CRM and Marketing Platform with Rezcontrol’s PMS […]

Read more

Partnerships & IntegrationsAIGeneral

AI Technology In Hospitality: Enhancing Guest Experience & Streamlining Operations

In today’s digital age, where technology and the Internet are seamlessly integrated into our lives, […]

Read more

Subscribe to our newsletter

"*" indicates required fields

I would like to receive*

"*" indicates required fields

Unlocking the guest Journey