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About Us

Since 2007, For-Sight has allowed hospitality accommodation providers - from large groups to independent luxury hotels - to unlock the guest journey with powerful hotel CRM, email marketing and reporting tools.

Unlocking the guest journey

We’re passionate about delivering the best in technological innovation for the hospitality industry.

Our vision is to embed data as a critical business asset for the hospitality industry, by delivering a secure, easy to use, automated and intelligent hotel CRM platform, with data visualisation, governance and consolidation at its core.

What we believe

Collaboration within our team is key.

Working with our users and listening to their needs.

Being nimble, adapting and remaining flexible to the needs of our industry.

Investing in our people’s well-being and development by creating an environment built on respect, equality, transparency and trust.

Striving for sustainability, protecting the world for future generations.

We have no room on our team for disrespect, office politics or discrimination of any kind.

Our People

Allan Nelson

CEO & Co-Founder

Richard Bolton

CFO, Chairman & Co-founder

Al Robertson

Head of Product and Technology

Matthew Willacy

Head of Sales & Marketing

Emma Fordyce

Principal Engineer

Leanne Rees

Key Account Manager

Rachael Keys

Customer Success Manager

Paige Patton

Managed Service Specialist

Faye Murray

Managed Service Specialist

Amylee Waterston

Customer Success Advisor

Malwina Sneddon

Implementations Specialist

Izabela Kamińska

Quality Engineer

Prathima Madasu

Quality Engineer

John Brynford-Jones

Information Technology & Security Manager

Iain MacKenzie

Technical Support Manager

Terence Wong

Technical Support Analyst

Darren Hogg

Software Engineer II

John Ross O’Donnell

IT Support Apprentice

Kevin Sudhir

Software Engineer

Maud Bruyere

Marketing Manager

Justine Abola

Campaign Marketing Specialist

Pawel Stanislawczyk

Software Support Assistant

Séamus Ryan

Software Engineer

Amanda Milne

Finance Manager

Steven Howe

Product Manager


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Our products proudly support


ISO 9001:2015 Quality Management

ISO 9001 is the internationally recognised Quality Management System (QMS) standard.

ISO 14001:2015 Environmental Management

ISO 14001 is set by the International Organisation for Standardisation and is regarded the world over as the most widely recognised Environmental Management Standard.

ISO 27001:2013 Data Security

ISO 27001 is an international standard for Data Security.

Oracle Gold Partner

For-Sight is a registered Oracle Gold Partner

Unlocking the guest Journey