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About Us

Since 2007, For-Sight has allowed hospitality accommodation providers - from large groups to independent luxury hotels - to unlock the guest journey with powerful hotel CRM, email marketing and reporting tools.

Unlocking the guest journey

We’re passionate about delivering the best in technological innovation for the hospitality industry.

Our vision is to embed data as a critical business asset for the hospitality industry, by delivering a secure, easy to use, automated and intelligent hotel CRM platform, with data visualisation, governance and consolidation at its core.

What we believe

Collaboration within our team is key.

Working with our users and listening to their needs.

Being nimble, adapting and remaining flexible to the needs of our industry.

Investing in our people’s well-being and development by creating an environment built on respect, equality, transparency and trust.

Striving for sustainability, protecting the world for future generations.

We have no room on our team for disrespect, office politics or discrimination of any kind.

Our People

Allan Nelson

CEO & Co-Founder

Richard Bolton

CFO, Chairman & Co-founder

Nigel Allport

Chief Commercial Officer

Laura Dixon-Hart

People & HR Manager

Al Robertson

Head of Product and Technology

Matthew Willacy

Director of Sales

Emma Fordyce

Principal Engineer

John Brynford-Jones

Information Technology & Security Manager

Jakub Cerovsky

Integrations Support Technician

Jamie McBride

Head of Marketing

Harrison McIntyre-Miller

Marketing Executive

Maud Bruyere

Inbound Marketing Executive

Rachael Keys

Senior Client Services Executive

Paige Patton

Client Services Executive

Malwina Sneddon

Senior Customer Support Adviser

Pawel Stanislawczyk

Software Support Assistant

Lucie Strbova

Software Support Assistant

Erik Stenersen

Functional Test Analyst

Patricia Jedrzejak

Junior Business Analyst

Nathan Love

Finance and Admin Assistant

Amanda Milne

Finance Assistant

Andrew Daly

Associate Software Developer

Samuel Holden

Software Support Technician

Noelia Romero

Technical Lead

Iain MacKenzie

Software Support Technician

Greg Parker

Software Developer

Sara Castellino

Technical Analyst

Foivos Chrysostomou

Data Analyst

Steven Howe

Data Engineer


Product Development
Posted 1 week ago

Who are we looking for? We’re always looking forward, and as we continue our growth,

Read More

Product Development
Posted 1 week ago

Who are we looking for We’re always looking forward, and as we continue our growth,

Read More

Our products proudly support


ISO 9001:2015 Quality Management

ISO 9001 is the internationally recognised Quality Management System (QMS) standard.

ISO 14001:2015 Environmental Management

ISO 14001 is set by the International Organisation for Standardisation and is regarded the world over as the most widely recognised Environmental Management Standard.

ISO 27001:2013 Data Security

ISO 27001 is an international standard for Data Security.

Oracle Gold Partner

For-Sight is a registered Oracle Gold Partner

Unlocking the guest Journey