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About Us

Since 2007, For-Sight has allowed hospitality accommodation providers - from large groups to independent luxury hotels - to unlock the guest journey with powerful hotel CRM, email marketing and reporting tools.

Unlocking the guest journey

We’re passionate about delivering the best in technological innovation for the hospitality industry.

Our vision is to embed data as a critical business asset for the hospitality industry, by delivering a secure, easy to use, automated and intelligent hotel CRM platform, with data visualisation, governance and consolidation at its core.

What we believe

Collaboration within our team is key.

Working with our users and listening to their needs.

Being nimble, adapting and remaining flexible to the needs of our industry.

Investing in our people’s well-being and development by creating an environment built on respect, equality, transparency and trust.

Striving for sustainability, protecting the world for future generations.

We have no room on our team for disrespect, office politics or discrimination of any kind.

Our People

Allan Nelson

CEO & Co-Founder

Richard Bolton

CFO, Chairman & Co-founder

Laura Dixon-Hart

Head of People & Shared Services

Al Robertson

Head of Product and Technology

Emma Fordyce

Principal Engineer

Tapi Matengenzara

Business Development Representative

Matthew Willacy

Director of Sales & Marketing

Leanne Rees

Key Account Manager

Rachael Keys

Customer Success Manager

Paige Patton

Customer Success Executive

Izabela Kamińska

Quality Engineer

Cosmas Ndubuisi

UX Designer

John Brynford-Jones

Information Technology & Security Manager

Iain MacKenzie

Technical Support Manager

Terence Wong

Technical Support Analyst

Darren Hogg

Software Engineer II

Kevin Sudhir

Software Engineer

Jakub Cerovsky

Technical Support Analyst

Harrison McIntyre-Miller

Marketing Executive

Maud Bruyere

Marketing Specialist

Malwina Sneddon

Customer Success Executive

Pawel Stanislawczyk

Software Support Assistant

Lucie Strbova

Software Support Assistant

Sara Castellino

Business Analyst

Séamus Ryan

Software Engineer

Johan Grobler

Software Engineering Manager

Amanda Milne

Finance Manager

Andrew Daly

Software Engineer

Steven Howe

Product Manager


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Our products proudly support


ISO 9001:2015 Quality Management

ISO 9001 is the internationally recognised Quality Management System (QMS) standard.

ISO 14001:2015 Environmental Management

ISO 14001 is set by the International Organisation for Standardisation and is regarded the world over as the most widely recognised Environmental Management Standard.

ISO 27001:2013 Data Security

ISO 27001 is an international standard for Data Security.

Oracle Gold Partner

For-Sight is a registered Oracle Gold Partner

Unlocking the guest Journey