Edinburgh, UK, 08/08/2024
For-Sight, a leading CRM and marketing platform for the hospitality industry, is pleased to announce the appointment of Alan Robertson as its new Chief Operating Officer (COO).
Having significantly contributed to For-Sight’s growth and strategic direction since joining in June 2022, as Head of Product and Development, Alan brings a wealth of experience and a proven track record in senior leadership roles. And, with nearly two decades of experience in the technology and software sectors, Alan’s expertise spans product leadership, corporate strategy, and business integration.
Alan Robertson said, “I am thrilled to take on the role of COO at For-Sight. My journey with For-Sight has been incredibly rewarding, and I am excited to continue working with our talented team to drive innovation and deliver exceptional value to our clients. Our focus will remain on expanding our market presence and enhancing our product offerings to meet the evolving needs of the hospitality industry.”
Before joining For-Sight, Alan held senior leadership positions at a large corporate firm, where he was instrumental in product development and business operations. His experience in managing cross-functional teams and integrating small businesses into larger corporate structures has equipped him with a holistic view of business growth and operational efficiency.
In his new role, Alan will oversee the day-to-day operational function of For-Sight as well as continue his role with Product/Development, ensuring that all departments work cohesively towards the company’s strategic goals. He will also focus on fostering a collaborative culture and driving initiatives that enhance customer satisfaction and business performance.
Allan Nelson, CEO and Co-founder of For-Sight said, “Alan’s appointment as COO marks a significant milestone for For-Sight. His knowledge and input have already made a substantial impact on our company at all levels. We are confident that with his expanded role in our Senior Leadership Team, For-Sight will continue to thrive and achieve new heights.”
Additional information
View Alan Robertson’s LinkedIn profile
About For-Sight
For-Sight empowers hospitality professionals with their Hotel CRM & Marketing Solution, allowing them to drive bookings, boost revenue, and foster guest loyalty. Through seamless integration with hotel tech systems, For-Sight consolidates guest data from diverse sources, providing valuable insights into guest behaviour and enabling targeted marketing. Use the platform for advanced guest segmentation, personalised marketing, campaign automation, reporting, tracking, and much more.
For-Sight is headquartered in Edinburgh, UK.
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Media Contact
Maud Bruyere
Marketing Manager
Email: maud.bruyere@for-sight.com
