Email marketing is an effective way to connect with potential guests and drive bookings, particularly during seasonal breaks. With Easter just around the corner, it presents the perfect opportunity for hotels to launch an email marketing campaign to promote their holiday offers.
To ensure the campaign’s success, it is essential to create targeted segments using your hotel CRM system and marketing automation. Here’s a short blog post on how you could do it.
Segmentation is Key
The first step in creating a successful email marketing campaign is to segment your audience. This means dividing your email list into different groups based on demographics, past stays and visits, interests, or engagement level. Segmentation allows you to create tailored messages and offers that are more likely to resonate with your guests.
Creating Targeted Segments
For an Easter holiday offer, we recommend creating the following segments:
Families with Children: Families with children are likely to be interested in special activities such as egg hunts, face painting, or children’s entertainment. Offering family packages or discounted rates for children can be an effective way to appeal to this segment.
Couples: Couples may be more interested in romantic experiences, such as a candlelit dinner, couples’ spa treatment, or a private tour. Offering romantic packages or exclusive amenities for couples can increase the appeal of your offer.
Business Travellers: Business travellers may prioritise convenient locations, reliable Wi-Fi, and quiet environments. Offering special rates for midweek stays or additional perks for business travellers such as a free breakfast or late checkout can be attractive to this segment.
Past Guests: Past guests are more likely to book again if they feel appreciated and valued. Creating a special segment for past guests and offering exclusive deals or upgrades is an effective way to engage this segment.
Personalise Your Emails
Once you’ve created targeted segments, it’s important to personalise your emails to make them more engaging and relevant to the recipient. This can be achieved by addressing the recipient by name, using their past booking behaviour to tailor messages and offers to their preferences, using location-based data to customise emails, and creating dynamic content that changes based on the recipient’s behaviour.
Creating an Effective Campaign
To create an effective email marketing campaign, it’s important to choose a relevant and attention-grabbing subject line, highlight the value of your offer, and include a clear and compelling call-to-action. We recommend sending a series of emails leading up to Easter to create a sense of urgency and increase the chances of conversion.
To sum up, creating targeted segments using your hotel CRM system and marketing automation is essential for the success of an email marketing campaign promoting an Easter holiday offer, or indeed any seasonal offering. By personalising your emails and creating an effective campaign, you can increase engagement, bookings, and revenue for your hotel.
For-Sight’s data-driven CRM & Marketing platform
Looking for an effective way to create targeted email marketing campaigns that drive bookings and revenue for your hotel all year round? Look no further than For-Sight’s data-driven CRM & Marketing platform!
With For-Sight you can:
- Targeted segments: Choose the filters that characterise the group of guests you want to reach, based on demographics, past booking behaviours, interests, or engagement level. These segments are great for Easter campaigns, as well as all-year-round targeted promotions.
- Automatic updates: Your segments can automatically update over time, and contacts will join or leave as their profile changes. This ensures that your segments are always up-to-date and accurate, no matter the season.
- Personalised on-brand emails: Create stunning email marketing campaigns that are tailored to each specific segment. Whether you’re targeting families with children, couples, or business travellers, our platform makes it simple to create engaging on-brand emails that are sure to convert.
With For-Sight, you can easily create engaging email marketing campaigns for any occasion, whether it’s a special Easter offer, a summer promotion, or a winter getaway. Don’t settle for generic campaigns that miss the mark – book a demo today and discover how you could be to driving bookings and revenue with targeted email marketing campaigns Contact us here