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Matthew Willacy brings two decades of hospitality technology experience to rapidly growing Hotel CRM innovator, For-Sight Software Ltd.

Jan 6, 2022 – Edinburgh, UK – For-Sight Software Ltd, a leading innovator in CRM, guest engagement and marketing software solutions for the hospitality industry, announced today the appointment of Matthew Willacy in the newly created role of Director of Sales.

Willacy joins For-Sight at a time of ambitious growth and will be responsible for bringing For-Sight’s solutions to new potential customers, as the industry recovers from the effects of the coronavirus pandemic and public health restrictions.

A creative and visionary Director of Sales, with a 20 year career in hospitality technology including global providers of CRM, Revenue Management and Property Management Systems, Willacy will play a key role in For-Sight’s growth through 2022 and beyond.

“I’m delighted to be joining For-Sight at such an exciting time, and I look forward to contributing to the continued success of the company, as we bring innovative solutions to the market at a time when they are most needed.” Said Matthew Willacy, Director of Sales of For-Sight.

“Matthew is a fantastic addition to our expanding Sales operation,” said Nigel Allport, Chief Commercial Officer of For-Sight. “For-Sight’s solutions are designed to help hospitality businesses increase engagement and revenue. Matthew will play a key role in bringing our exciting proposition to the market as we continue to scale the business.”

The past 12 months have been a period of strategic growth and investment for For-Sight Software, following the sale of its subsidiary business, Forth Communication, in 2021. With several high-profile new customers, such as the Celtic Collection, Kew Green Hotels joining existing customers like The Belfry, StayCity, Dalata and RBH Management.

When not helping businesses improve their guest engagement and marketing, as a father of 3 Matthew also assumes the unofficial role of taxi service, while also enjoying the great outdoors, running, snowboarding and walking his dog Bear.

Based in the UK, in the wild Pennines, Matthew has family across the world in the UAE, USA, Spain and Australia and is relishing to the challenge of seeing For-Sight’s solutions helping businesses in all these locations.

“I love the industry we work in, and in that spirit, I do love a get together, meeting up with good friends & family, accompanied by plenty of great hospitality.”

As for the all-important question, Tea versus Coffee?

“It has to be a good cuppa, no?”

Welcome to the For-Sight Team, Matthew!

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