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For-Sight Guest CRM has partnered with Criton, the UK’s first intuitive app builder for the hospitality industry, to offer both integration and bespoke apps to the sector as a reseller.

For-Sight Guest CRM, developed by ISO 27001 accredited UK headquartered Forth Communication Ltd, delivers a world-class data management solution specifically geared to the hotel sector, to leverage guest data providing personalised one to one communications.

For-Sight’s partnership with Criton will allow hotels to deliver an enhanced guest experience, by combining analytics with rule based automation and dynamic personalisation to drive direct bookings and maximise upsell opportunities while in-stay.

Criton’s platform allows hospitality business to digitise their guest information and wrap all guest-facing technology into their own branded portal that guests can download on their own phone. Criton aims to make big chain technology accessible to independent operators and the partnership represents another step towards achieving the company’s main goal.

Julie Grieve, Founder & CEO of Criton, said: “We’re delighted to be working with For-Sight. At a time when hoteliers focus their attention to personalisation and upselling tools, our partnership with For-Sight will provide hoteliers with the opportunity to understand guests’ behaviour and deliver an enhanced and personalised experience. We believe that this functionality will empower hospitality professionals by embracing new technology to drive business success.”

Allan Nelson, CEO & Co-founder of For-Sight, said: “We’re extremely proud to be able to offer Criton’s solution to our clients. From being able to work with our partner hotels to get real insight out of their guest’s behavioural data, to delivering bespoke integrated apps this technology represents an exciting step forward for not just For-Sight but the sector at large.”

About Criton

Founded in 2016, Criton was developed by Information Apps for the hospitality sector.  Julie Grieve, Founder and CEO secured £5m investment in November 2017. With offices in Edinburgh and London, the company now employs 35 full-time staff. In the last year, Criton launched progressive web app, multiple properties functionality and Pip, a ‘local travel hero’ for self-catering apartments. Criton partnered with Loop Messenger suite, Kumulos location-based push notifications, 4SUITES digital key and GuestRevu.


  • Criton won the ‘Best Technology Provider’ award at the 2018 Travolution Awards and was Highly Commended for Best Use of Mobile
  • Criton won the ‘Industry Breakthrough and Innovation Award’ at the ASAP Awards 2018
  • Julie Grieve, Founder & CEO won the prestigious ‘HOSPACE 2017 Best Entrepreneur Award’

Find out more at

Media Contact

Allan Nelson

CEO & Co-founder – For-Sight

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