Blog

A Step-by-Step action plan to engage with your Staycationers  #PrepStartsNow   Additional insights: watch our ‘Email Marketing to Capture ​​​​​​​and Retain the Staycation Market’ Webinar. Staycations are trending! There is no doubt that the COVID– 19 pandemic has influenced consumers’ behaviour. 2021 guest decisions on travel destinations are no exception. Today, the UK holiday market benefits from cautious and price-sensitive consumers planning to stay closer to home. This staycation market represents both, […]

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Sara is For-Sight’s Technical Analyst. We develop our solution, for our users, with our users – and Sara’s position is “a central point among teams” and key to For-Sight’s innovation process.  If you aren’t familiar with hotel CRM, here is what you need to know before going into this interview.  For-Sight’s Hotel CRM and Marketing solution is designed to help hospitality businesses enhance the […]

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For-Sight’s Inbound Marketing Executive Maud Bruyere looks at how data can help identify opportunities to increase guest revenue as the industry re-opens and beyond.  2020 saw a number of restrictions and guidelines that impacted hospitality guest revenue and will linger into the future. As the re-opening approaches, bookings are increasing due to pent up demand, but what about the guest revenue of […]

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For-Sight’s Inbound Marketing Executive Maud Bruyere looks at why Guest Communication is more essential than ever before as the industry re-opens.  As Hospitality businesses prepare to re–open, now more than ever, it is crucial to connect with your guests. New concerns have also emerged from the coronavirus crisis. To maximise your reopening communication efforts and determine the adequate response strategy, your property needs to understand and […]

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We all know there are bright times ahead for the hospitality and travel sectors as businesses are allowed to reopen. In the last 12 months of lockdowns and reopenings, it’s also become clear how the right tools and technology can positively affect the recovery for those industries.  For this reason, we are pleased to announce […]

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The award-winning Belfry Hotel & Resort has partnered with For-Sight (a Forth Communication Limited brand) to enhance its guest relationships, by implementing For-Sight’s Guest Engagement CRM and Marketing solution. After a 6-month successful proof of concept period, The Belfry Hotel & Resort has chosen the For-Sight Guest Engagement, CRM and Marketing solution to drive forward […]

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We’re pleased to announce our partnership with IDS Next which will see integration between IDS Next’s solutions and For-Sight’s Guest Engagement CRM and Marketing platform. “In the post-pandemic recovery phase, it is vital for hoteliers to understand guest data and communicate directly. All our PMS & ERP solutions collect comprehensive data owing to the numerous […]

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This year and for the second time For-Sight is sponsoring the Hotel Marketing Awards of the HMA – Hotel Marketing Association – for the Best Partnership Marketing Campaign Category. Recognition through awards is not just a matter of prestige. We have thought about 5 ‘A.W.A.R.D’ key benefits, that brought together, will make you consider entering the Awards.   A.W.A.R.D key benefits:  Achievement.  You have done great, and your performance records speak for themselves. Now that you have been successful in a campaign by meeting your customers’ […]

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In light of changing public health guidelines across the globe in response to the continuing spread of COVID-19, we would like to reassure all clients and partners of For-Sight that our operations continue to remain unaffected.  All For-Sight colleagues, across both our Edinburgh Head Office and Bangor NI site, have been working remotely since March 2020 with a secure infrastructure in place.  You will not experience […]

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Press Release: Wednesday 7 October 2020 Hospitality technology specialist For-Sight has launched a £1.5 million project to develop the next generation of its proprietary data management and marketing platform. A division of Edinburgh-headquartered integrated marketing agency Forth Communication, For-Sight is already the UK’s largest home-grown supplier of guest engagement technology, providing solutions to clients across […]

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Registered office at 45 Hanover Street, Edinburgh, Scotland. EH2 2PJ

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