The award-winning Belfry Hotel & Resort has partnered with For-Sight (a Forth Communication Limited brand) to enhance its guest relationships, by implementing For-Sight’s Guest Engagement CRM and Marketing solution.

After a 6-month successful proof of concept period, The Belfry Hotel & Resort has chosen the For-Sight Guest Engagement, CRM and Marketing solution to drive forward their innovative marketing and communication strategy.

“For-Sight’s team worked tirelessly with us to understand our operations and to make sure that their solution allowed us to maximise the use of data within the resort,” said Gail Aldridge, Marketing Director at The Belfry Hotel & Resort. “For-Sight’s solution offers us a single view of our guests, as well as access to bespoke reporting and dashboard suites. This rich source of data will help us enhance our relationships with our guests, through insights and personalised guest communications as we move into the post-pandemic recovery phase for our industry.”

For-Sight Guest Engagement is a data-focused CRM solution offering the tools and insights to deliver personalised guest communications, allowing operators to build and enhance the guest experience, identify opportunities and drive loyalty.

In addition to the large variety of amenities available to guests, The Belfry Hotel & Resort has its unique signature: award-winning golf courses and a reputation of excellence in golf tourism, attracting guests from all over the world. As well as providing their core CRM solution, For-Sight has also developed a bespoke Business Intelligence system that bringing together the most relevant data to realise effective guest relationship management, provide operational insights, while ensuring the highest standards in data security and compliance.

“After a successful proof of concept, we are delighted to be working with The Belfry Hotel & Resort to help them achieve their goals as the industry looks ahead to a time post-pandemic,” said For-Sight CEO & Co-founder, Allan Nelson. “The Belfry is a recognised and highly respected brand globally and we are committed to supporting the entire team in delivering the world-class experience they’re known for, by allowing them to make decisions and execute their strategies based on clean, actionable data”.

About For-Sight

For-Sight helps hospitality professionals to unlock the guest journey, through data management, operational insights and tools to provide a personalised experience for every guest at every touchpoint.

For-Sight unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other transactional systems into a central source of truth for each guest and their journey with your brand.

For-Sight’s CRM functionality and powerful multi-channel tools allow opportunities to be identified and personalised communication and marketing campaigns to be delivered, at scale, to increase direct
revenue, loyalty and engagement.

For-Sight is headquartered in Edinburgh, UK and is a Forth Communication Ltd brand.

Follow For-Sight on LinkedIn and Twitter.

About The Belfry Hotel & Resort

The Belfry Hotel & Resort is an award-winning hotel situated in the heart of the country in Royal Sutton Coldfield, North Warwickshire, and is home to 319 luxurious bedrooms and suites, several restaurants and bars including Ryder Grill and The Brabazon Bar, events and meetings spaces, a leisure club and The Belfry Spa. The hotel’s three golf courses, including The Brabazon and The PGA National, are recognised as world-class, having previously hosted The Ryder Cup four times – more than any other venue in the world – and 17 European Tour events, producing some of the most dramatic moments in the history of golf.

Prices start from £119 for a signature room including full English breakfast.

For further information and media enquiry please contact:
Jamie McBride
Head of Marketing
jamie.mcbride@for-sight.co.uk
Tel: +44(0)7455 941 130

For-Sight Guest CRM (a subsidiary of Forth Communication Limited) has partnered with Hotel Perfect to offer integration between their Property Management System (PMS) and For-Sight Guest CRM platform.

Developed by ISO 27001 accredited UK headquartered Forth Communication Ltd, For-Sight Guest CRM delivers a world-class data management solution specifically geared to the hotel sector, to leverage guest data providing personalised one to one communications. With rule based automation and dynamic personalisation to drive direct bookings and maximise upsell opportunities, For-Sight will allow hotels using Hotel Perfect’s PMS to deliver an enhanced, personalised guest experience.

“We’re excited to announce this integration with Hotel Perfect. Hotel Perfect’s desire to innovate and push forward demonstrates their commitment to the future of the industry and success of their customers, goals we both share.” said For-Sight CEO & Co-founder, Allan Nelson. “It’s a privilege to be working with Hotel Perfect on this journey.”

Andrew Risely, Managing Director of Hotel Perfect said “Partnering with For-Sight Guest CRM will allow our customers to take their guest communications to the next level. Working with For-Sight we are delighted to be able to facilitate more effective guest relationships, through tailored, personalised content and automation, while maintaining the highest standards in data security and compliance.”

About Hotel Perfect

Hotel Perfect is a leading provider of hotel and hospitality management software throughout the UK. Hotel Perfect are the preferred choice for hundreds of hotels throughout the UK ranging geographically from the Isles of Scilly to the Highlands of Scotland.

Media Contact

Allan Nelson
CEO & Co-founder – For-Sight
Allan.nelson@for-sight.co.uk

 

For-Sight Guest CRM partners with SiteMinder to bring enhanced guest experience through SiteMinder Exchange.

Edinburgh, UK – March 2019

For-Sight Guest CRM has partnered with SiteMinder to bring best in class digital guest experience management to hotel property management systems (PMS) integrated with SiteMinder Exchange, a connectivity solution launched in the summer of 2018 for creators of PMS and hotel applications everywhere.

For-Sight Guest CRM, developed by ISO 27001 accredited UK headquartered Forth Communication Ltd, delivers a world-class data management solution specifically geared to the hotel sector, to leverage guest data providing personalised one to one communications.

For-Sight Guest CRM allows hotels to deliver an enhanced guest experience, by combining analytics with rule based automation and dynamic personalisation to drive direct bookings and maximise upsell opportunities while in-stay and at scale.

For-Sight CEO & Co-founder Allan Nelson said, “We’re delighted to be working with SiteMinder. Our partnership with SiteMinder, and integration with SiteMinder Exchange allows us to reach thousands of more hotels to help them enhance their guest experience, increase direct bookings and loyalty to drive additional revenue.”

 

Media Contact

Allan Nelson

CEO & Co-founder – For-Sight

Allan.nelson@for-sight.co.uk

 

For-Sight Guest CRM has partnered with Criton, the UK’s first intuitive app builder for the hospitality industry, to offer both integration and bespoke apps to the sector as a reseller.

For-Sight Guest CRM, developed by ISO 27001 accredited UK headquartered Forth Communication Ltd, delivers a world-class data management solution specifically geared to the hotel sector, to leverage guest data providing personalised one to one communications.

For-Sight’s partnership with Criton will allow hotels to deliver an enhanced guest experience, by combining analytics with rule based automation and dynamic personalisation to drive direct bookings and maximise upsell opportunities while in-stay.

Criton’s platform allows hospitality business to digitise their guest information and wrap all guest-facing technology into their own branded portal that guests can download on their own phone. Criton aims to make big chain technology accessible to independent operators and the partnership represents another step towards achieving the company’s main goal.

Julie Grieve, Founder & CEO of Criton, said: “We’re delighted to be working with For-Sight. At a time when hoteliers focus their attention to personalisation and upselling tools, our partnership with For-Sight will provide hoteliers with the opportunity to understand guests’ behaviour and deliver an enhanced and personalised experience. We believe that this functionality will empower hospitality professionals by embracing new technology to drive business success.”

Allan Nelson, CEO & Co-founder of For-Sight, said: “We’re extremely proud to be able to offer Criton’s solution to our clients. From being able to work with our partner hotels to get real insight out of their guest’s behavioural data, to delivering bespoke integrated apps this technology represents an exciting step forward for not just For-Sight but the sector at large.”

About Criton

Founded in 2016, Criton was developed by Information Apps for the hospitality sector.  Julie Grieve, Founder and CEO secured £5m investment in November 2017. With offices in Edinburgh and London, the company now employs 35 full-time staff. In the last year, Criton launched progressive web app, multiple properties functionality and Pip, a ‘local travel hero’ for self-catering apartments. Criton partnered with Loop Messenger suite, Kumulos location-based push notifications, 4SUITES digital key and GuestRevu.

Awards:

  • Criton won the ‘Best Technology Provider’ award at the 2018 Travolution Awards and was Highly Commended for Best Use of Mobile
  • Criton won the ‘Industry Breakthrough and Innovation Award’ at the ASAP Awards 2018
  • Julie Grieve, Founder & CEO won the prestigious ‘HOSPACE 2017 Best Entrepreneur Award’

Find out more at www.criton.com

Media Contact

Allan Nelson

CEO & Co-founder – For-Sight

Allan.nelson@for-sight.co.uk

February 2019

Galgorm Spa & Golf Resort has partnered with For-Sight Guest CRM (a subsidiary of Forth Communication Limited) as part of their marketing and communication strategy.

Multiple award winning luxury resort Galgorm Spa & Golf Resort, Global Luxury Spa Hotel of the Year 2018, is committed to its vision to be the preferred Resort destination on the island of Ireland. Adopting For-Sight Guest CRM forms part of the resorts 2019 strategy to achieve its mission that every guest leaves the resort with an enriched experience and a desire to return by enhancing its guest communications.

Victoria Brown, Marketing Manager at Galgorm Spa & Golf Resort said “By partnering with For-Sight Guest CRM we are taking our guest communications to the next level as part of our Galgorm 2019 strategy. Working with For-Sight we will be able to have more effective relationships with our guests, through tailored, personalised content and automation, while maintaining the highest standards in data security and compliance.”

Developed by ISO 27001 accredited UK headquartered Forth Communication Ltd, For-Sight Guest CRM delivers a world-class data management solution specifically geared to the hotel sector, to leverage guest data providing personalised one to one communications. With rule based automation and dynamic personalisation to drive direct bookings and maximise upsell opportunities, For-Sight will allow Galgorm Spa & Golf Resort to build upon guest loyalty and increase revenue return.

“We’re thrilled to be working with Galgorm Spa & Golf Resort. Galgorm’s desire to embrace and push forward with new technologies demonstrates their commitment to delivering on their vision and their desire to stay ahead of the curve.” said For-Sight CEO & Co-founder, Allan Nelson.

“It is a privilege to work with such a forward thinking and innovative resort with a fantastic team committed to delighting every guest, every time, which has led to their fantastic reputation throughout Ireland and the UK. We’re excited to be a part of their journey.”

Over the last year, Galgorm has received a number of high-profile global awards including:

  • Resort Spa of the Year for Western Europe and Scandinavia at the World Spa and Wellness Awards (Feb 2018)
  • Host Venue for the 2018 World Luxury Spa & Restaurant Awards (July 2018). The first time the event has been held in the UK or Ireland.
  • Best Luxury Hotel Restaurant (Northern Europe) for the River Room and Best Luxury Countryside Spa (UK)

Media Contact

Allan Nelson

CEO & Co-founder – For-Sight

Allan.nelson@for-sight.co.uk

Tel: 0131 467 4467

Great National Hotels have partnered with Forth Communication Limited to offer Forth’s state of the art For-Sight Guest CRM as part of their portfolio.

Great National is the UK and Ireland’s largest independent hotel management and marketing services provider. They offer a full portfolio from end-to-end Property Management Solutions to a proven range of Marketing Services for independent hotels throughout the UK and Ireland including Channel Distribution, Brand Affiliation, Digital Marketing, Reservations outsourcing and Revenue Optimisation.

Shona Cleary, Head of Digital & Data at Great National Hotels said “By partnering with For-Sight Guest CRM we are able to offer our hotels the ability to take their guest communications to the next level by leveraging the power of their data. For-Sight will allow our hotels to drive direct relationships with their guests, through tailored, personalised content and automation, while maintaining the highest standards in data security and compliance.”

Developed by ISO 27001 accredited Forth Communication Ltd, For-Sight Guest CRM delivers a data management solution specifically geared to the hotel sector, to leverage guest data providing personalised one to one communications. With rule based automation and dynamic personalisation to drive direct bookings and maximise upsell opportunities, For-Sight will allow the Great National Hotel group to build upon guest loyalty and increase revenue return.

“We’re delighted to be partnering with Great National Hotels to offer For-Sight to their hotels. It is a privilege to work with such a forward thinking and innovative group with a great reputation for delivering results throughout the UK and Ireland,” said Allan Nelson, Director of For-Sight. “Great National Hotels desire to embrace and push forward with new technologies demonstrates their commitment to the growth of their hotels and desire to stay ahead of the curve.”

Media Contact

Allan Nelson

Director – For-Sight

Allan.nelson@for-sight.co.uk

Tel: 0131 625 8385

Text Version
PRESS RELEASE
FOR-SIGHT & VILLAGE HOTELS
A SUCCESSFUL FIRST YEAR IN ENABLING GUEST COMMUNICATIONS
For further details please contact:

 

Edinburgh, (December 15th, 2017) – For-Sight & Village Hotels announce the
success of their CRM implementation helping to aid guest communications.
Village Hotels, a modern brand with strong leisure and recreation appeal,
approached For-Sight Guest CRM seeking guidance in the replacement of their
previous system. Village desired an effective Customer Relationship
Management (CRM) system equipped with an email-deployment function for
their central team and 29 hotel sites across the United Kingdom.
With a total overhaul of all technological structure from the Property
Management System (PMS) up, Village have streamlined and simplified their
data management and guest communication channels with the help of For-Sight
Guest CRM. The success of this overhaul is visible through the continuously
improved results in ROI and increased guest retention, as well as improved
engagement rates in guest communications.
This has been achieved through the cleansing of Village Hotels’ existing
guest data and the application of open API frameworks gathering multiple
sources of data into one platform, creating a single customer view.
At the point of For-Sight acquiring Village’s large pool of guest data, the
percentage of engaged email addresses sat at 8.3%. After the first 6 months
of For-Sight’s intervention, this figure leapt to 36.7%. Not only this, but
the January sales trebled targets and gained a Return on Investment ratio of
23:1. This has also lead to an increase of 100% in email generated revenue
in the first 12 months of use, all from data primarily considered as lapsed.
“Through the efforts of For-Sight Guest CRM and that of their partners,
data driven communications have gone from playing a bit part in Village’s
marketing plans to being a major revenue stream and critical part of the
guest retention strategy going forward” said Village Commercial Director
Rob Paterson.
For-Sight continues to work with Village on their guest communications with
increasingly comprehensive strategies, ensuring every element of Village
guest communication is covered with as much automation as possible, and
with every singular guest journey as bespoke to their needs as possible.
###
Grant Stewart
Forth Communication Ltd
Tel: 0131 467 4467
Email: grant.stewart@forth.co.uk

©Forth Communication Ltd 2021. Incorporated in Scotland (SC114093).
Registered office at 61 Dublin Street, Edinburgh, Scotland. EH3 3NL

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