You may be aware that the For-Sight brand is owned by Forth Communication Ltd. In addition to developing software solutions for the hospitality industry Forth Communication Ltd has until now operated a very successful marketing communication & mailing business working with various industries including financial services, utilities, and healthcare.

On 18 August 2021, Forth Communication Ltd sold the marketing communication and mailing business and its subsidiary, Forth Communication NI Ltd, to Dublin based Mail Metrics Limited.

We believe that this transaction will allow us to focus on the continued development and success of For-Sight, while allowing Forth’s marketing communication clients access to a wider array of services and innovations.


What does this mean for you?

For-Sight will continue to be legally owned and operated by Forth Communication Ltd, which will soon be renamed For-Sight Software Ltd.

In short, nothing will change for you as a For-Sight client.

Our working practices, accreditations (including ISO & Cyber Essentials) all remain unchanged.

All our colleagues working on For-Sight who were employed by the Forth Communication NI subsidiary have transferred to For-Sight Software Ltd.

The same people will continue to provide you with the same service.


Looking to the future

We have very exciting plans in place for the future and this transaction allows us to accelerate our ambitious strategy for growth by investing heavily in our people, our processes, and our technology.

With a clear focus to continue to deliver a world class solution and great returns for our fantastic clients, the whole For-Sight team and I are very excited for the future.

Thank you for your ongoing support and trust in For-Sight. I’m delighted you’re continuing with us on this next stage of our journey.

Allan Nelson

CEO & Co-founder

Kew Green Hotels, one of the leading UK and International hotel companies, has recently signed a partnership with the hospitality technology specialist For-Sight.

Since 2001, Kew Green Hotels has extensively developed its portfolio. Starting with a single hotel, the group now owns and manages over 55 hotels, from independent branded hotels, to internationally renowned brands such as IHG, Hilton Hotels & Resorts and Marriott Hotels & Resorts. To support their guest-centric marketing and communication strategy, as well as their increasing hotel portfolio, Kew Green Hotels have chosen to invest in For-Sight’s solution.   

Speaking of the advantages of the partnership, the Group Commercial Director at Kew Green Hotels, Joanna Fisherhad this to say about performing the hotels’ strategy at scale, “For-Sight’s solution meets all our requirements in helping the enhancement of our guest’s experience. Kew Green Hotels’ approach to personalised guest communication at scale is fulfilled by For-Sight’s easy-to-use platform, offering unique functionalities that enable our hotels to capture opportunities and drive loyalty.”   

Kew Green Hotels’ strategy has adapted to guest’s changing behaviour due to the global pandemic. Their shift toward For-Sight’s digital solution aligns with the new types of demand. “Adapting to guest’s changing preferences is key for a sustainable recovery and the data delivered by For-Sight allows targeting to drive our development strategy, creating effective personalised communications and increasing revenue” Continued Joanna Fisher, Group Commercial Director at Kew Green Hotels.

As well as providing the product, the For-Sight professional service team shares their expertise with the Kew Green Hotels Marketing team to build marketing campaigns and maximise their results. Mentioning the results, the first campaign developed with For-Sight has demonstrated successful performance with an outstanding open-rate of 29.82% (average benchmark for the industry is 17.7%).   

Starting now and moving forward, we will support Kew Green Hotels with For-Sight technology, providing data and automation features to operate strategies effectively. For-Sight’s people are our best asset, and that is why we are thrilled to have our teams collaborating together,” declared For-Sight CEO & Co-founder, Allan Nelson.  

With this preferred partnership, Kew Green Hotels will benefit from For-Sight’s data-driven technology to support decision-making and use in-depth insights to measure success and adjust the marketing efforts. “We are delighted to have chosen this platform that enables our team to create effective guest communications to connect with our guests and support revenue generation for our hotels.” added Joanna Fisher, Group Commercial Director at Kew Green Hotels “The For-Sight’s team has fully realised our brief and beyond, the success of the first campaign demonstrates the true potential of this partnership”. 


About Kew Green Hotels 

Kew Green Hotels was founded in 2001 with a single hotel. It is now a leading UK and International hotel management company with over 55 hotels in the portfolio and over 1,400 employees. Working across the spectrum of hotel operations, from limited service through to luxury full service, Kew Green Hotels is set apart from the competition by owning and developing hotels, as well as managing assets on behalf of others. Kew Green Hotels are expanding internationally including launching seven properties in Bangkok, Thailand, delivered by a new joint-venture with Siamese Asset, to form Siamese and Kew Green Management Company, Thailand. Alongside the launch of these seven properties from the end of 2021, Kew Green Hotels will also be launching a Commercial Hub for South East Asia to support the region, based in Bangkok. Exclusively providing hotel management services for Light Human Hotels’ international portfolio, Kew Green Hotels will launch hotels in destinations including Paris, Miami, Toulon, Corsica, São Paulo, Rio de Janeiro, Vila Real and Porto from the end 2022. 

Kew Green Hotels 

Joanna Fisher  
Commercial Director  
+44 (0) 7469 141 396

Ashleigh Donald 
Marketing & Communications
+44 (0) 7907508206 

For-Sight announces its new partnership with the International Luxury Hotel Association (ILHA).  

We have entered a period where hospitality businesses are looking to their recovery from the coronavirus pandemic and evolving how they interact with their guests – from their operational processes to provide a safe guest experience, to their efforts in guest communication throughout the whole guest journey.    

With our partnership with the ILHA, our goal is to support the luxury hotel community with insights on effective use of data and how this can help enhance your relationships with your guests with highly personalised marketing and communications, as well as identify and take action on opportunities.   

Our CEO & Co-founder, Allan Nelson had this to say about our new partnership: “We are absolutely delighted to be partnering with the ILHA and to become a part of this fantastic community. The whole For-Sight team and I are excited to be able to share our knowledge and expertise about all the opportunities that effective use of data can bring. When it comes to understanding guests with high expectations and delivering the most personalised offers and experience, the knowledge comes from all the data across your hotel systems.”  

To address evolving consumer expectations, the industry has entered the golden age of personalisation. As a hotel technology provider, we provide solutions that will help to tailor the guest experience to the individual’s preferences. Our CRM and Marketing technology supports the understanding of hotel performance and guests’ behaviour. It allows you to have a single view of your guest, segment them into groups sharing similarities and create a personalised guest journey, at scale.  

Data opens a world of possibilities for Luxury hotels to offer expectational guest’s experiences. Not only does clean, actionable data also allow you to execute effective, segmented personalised marketing, but it can help you to identify trends and opportunities across your business. And to do something about it.”  

For-Sight was born out of an enquiry by a world-leading luxury resort that needed expert advice on how to collect clean and actionable data to optimise their marketing strategy and guest communications. 

Today, we provide hoteliers with the tools to enhance the guest journey, identify opportunities and execute targeted marketing through clean actionable first-party data. Given the depth of data we work with, we also provide performance and operational insights via our in-depth reporting suite.    

The goal of our partnership is to help you unleash the full potential of the data locked within your PMS and other core systems to unlock the guest journey.  

To find out more or book a demo with our team, contact us here today. 


We all know there are bright times ahead for the hospitality and travel sectors as businesses are allowed to reopen. In the last 12 months of lockdowns and reopenings, it’s also become clear how the right tools and technology can positively affect the recovery for those industries. 

For this reason, we are pleased to announce we’ve joined the Prep Starts Now campaign along with several other suppliers and supporters of the industry. 

As part of Prep Starts Now we’ll be sharing best practice and guidance from ourselves and other specialist suppliers on a range of topics. The campaign will be covering topics from digital marketing to customer well-being and even staff and recruitment.  

The goal is to provide operators and managers with the information they need to get those transformative systems in place before reopening, to reap the benefits faster. Whether it’s a new order & pay solution, data capture for better digital marketing or slicker processes and procedures there are many, many ways that hospitality operators can prep now.  

We believe that guests are at the centre of all your preparation process and that guest communication is critical for the recovery of hospitality businesses. Our focus as a hospitality technology company will be to offer insights and tools to enhance your guests’ journey and maximise your revenue, both during and after the initial rush. 

We’ve all experienced to some degree the mad rush of reopening from last year. There’s more time now to get things in place that will make a difference later. This time is a prime opportunity to reopen not just as you were, but as you want to be.  

Our CEO & Co-founder, Allan Nelson had this to say about getting ready to reopen: With reopening of the industry ahead of us, now is the time to prepare and to engage with your guests in a meaningful and personalised way. With a staycation market there exists a real opportunity for hospitality businesses to not only welcome these guests now, but to build loyalty and create opportunity for the future. 

Since June last year, the increased use of technology in hospitality and travel businesses has provided a lifeline to open and trade safely, now’s the time to think about what more those tools can do for your business, staff and customers. 

Jamie McBride, our Head of Marketing shares his view about preparing for a sustainable recovery: “There exists for hospitality businesses real opportunity, both immediate and long term. The pandemic and public health restrictions may have changed who you should be targeting with your guest relationship building and marketing. By preparing now and looking to your data to make strategic decisions, the industry can look ahead to a strong and sustainable recovery”. 

It’s been great to see the attitudes to technology changing for both customers and businesses, but there’s still so much to learn and share. To get involved and discover what Prep Starts Now has to offer: 

  • Keep an eye out for the logo and #PrepStartsNow 
  • Follow us on social media 
  • Follow Prep Starts Now partners on social media 
  • Explore the campaign hub webpage 
  • Comment, share and interact with Prep Starts Now articles and videos 
  • Speak to Prep Starts Now supporting organisations for advice 

There will also be a series of exclusive offers available from selected Prep Starts Now partners, more details will be released soon. 

Discover more about the Prep Starts Now campaign: Prep Start Now – Supporting your reopening

Follow us on LinkedIn and Twitter.

The award-winning Belfry Hotel & Resort has partnered with For-Sight (a Forth Communication Limited brand) to enhance its guest relationships, by implementing For-Sight’s Guest Engagement CRM and Marketing solution.

After a 6-month successful proof of concept period, The Belfry Hotel & Resort has chosen the For-Sight Guest Engagement, CRM and Marketing solution to drive forward their innovative marketing and communication strategy.

“For-Sight’s team worked tirelessly with us to understand our operations and to make sure that their solution allowed us to maximise the use of data within the resort,” said Gail Aldridge, Marketing Director at The Belfry Hotel & Resort. “For-Sight’s solution offers us a single view of our guests, as well as access to bespoke reporting and dashboard suites. This rich source of data will help us enhance our relationships with our guests, through insights and personalised guest communications as we move into the post-pandemic recovery phase for our industry.”

For-Sight Guest Engagement is a data-focused CRM solution offering the tools and insights to deliver personalised guest communications, allowing operators to build and enhance the guest experience, identify opportunities and drive loyalty.

In addition to the large variety of amenities available to guests, The Belfry Hotel & Resort has its unique signature: award-winning golf courses and a reputation of excellence in golf tourism, attracting guests from all over the world. As well as providing their core CRM solution, For-Sight has also developed a bespoke Business Intelligence system that bringing together the most relevant data to realise effective guest relationship management, provide operational insights, while ensuring the highest standards in data security and compliance.

“After a successful proof of concept, we are delighted to be working with The Belfry Hotel & Resort to help them achieve their goals as the industry looks ahead to a time post-pandemic,” said For-Sight CEO & Co-founder, Allan Nelson. “The Belfry is a recognised and highly respected brand globally and we are committed to supporting the entire team in delivering the world-class experience they’re known for, by allowing them to make decisions and execute their strategies based on clean, actionable data”.

About For-Sight

For-Sight helps hospitality professionals to unlock the guest journey, through data management, operational insights and tools to provide a personalised experience for every guest at every touchpoint.

For-Sight unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other transactional systems into a central source of truth for each guest and their journey with your brand.

For-Sight’s CRM functionality and powerful multi-channel tools allow opportunities to be identified and personalised communication and marketing campaigns to be delivered, at scale, to increase direct
revenue, loyalty and engagement.

For-Sight is headquartered in Edinburgh, UK and is a Forth Communication Ltd brand.

Follow For-Sight on LinkedIn and Twitter.

About The Belfry Hotel & Resort

The Belfry Hotel & Resort is an award-winning hotel situated in the heart of the country in Royal Sutton Coldfield, North Warwickshire, and is home to 319 luxurious bedrooms and suites, several restaurants and bars including Ryder Grill and The Brabazon Bar, events and meetings spaces, a leisure club and The Belfry Spa. The hotel’s three golf courses, including The Brabazon and The PGA National, are recognised as world-class, having previously hosted The Ryder Cup four times – more than any other venue in the world – and 17 European Tour events, producing some of the most dramatic moments in the history of golf.

Prices start from £119 for a signature room including full English breakfast.

For further information and media enquiry please contact:
Jamie McBride
Head of Marketing
Tel: +44(0)7455 941 130

We’re pleased to announce our partnership with IDS Next which will see integration between IDS Next’s solutions and For-Sight’s Guest Engagement CRM and Marketing platform.

“In the post-pandemic recovery phase, it is vital for hoteliers to understand guest data and communicate directly. All our PMS & ERP solutions collect comprehensive data owing to the numerous touchpoints and features,” said Binu Mathews, CEO of IDS Next. “Integration with For-Sight provides hoteliers seamless communication with guests to deliver a personalised guest experience and targeted marketing.” 

Our partnership will make For-Sight’s solutions available to IDS Next’s customer base of 5000+ hotels in 40 countries across South Asia, South-East Asia, Africa, Middle East, Sri Lanka & Maldives and Oceania.

“We’re excited to partner with IDS Next. We both share a commitment to the future of our industry and success of our customers,” said Allan Nelson, CEO and Co-founder of For-Sight.

“Our partnership will allow IDS Next customers to use For-Sight’s solutions to understand and segment their guests, deliver personalised marketing and communications with advanced automation and measure the results, taking action based on insight.”

The whole For-Sight team are looking forward to working in partnership with IDS Next to help with post-pandemic recovery of our industry!

About IDS Next

IDS Next is a company of vision, a company that focuses on the future, a company that develops, delivers and supports innovative technology solutions for the global hotel industry. With unrivalled domain expertise, our driving force is to create solutions that assist hotels to increase revenues, optimize costs and above all provide the ultimate guest experience.  

We are a dynamic company, which fully understands today’s emerging markets and its specific needs. We provide leading-edge technology across all hotel market segments, be it an enterprise or a single property. We offer highly integrated hotel management software, restaurant management software, central reservations, hotel channel management, mobile apps and mobile analytic solutions. 

IDS Next software and technology solutions have the trust of over 5000+ hotels in 45 countries spread across South Asia, South-East Asia, Africa, the Middle East, Sri Lanka, the Maldives and Oceania. A truly dedicated 24/7-support centre ensures 98% retention of customers and unmatched customer satisfaction. 

In light of changing public health guidelines across the globe in response to the continuing spread of COVID-19, we would like to reassure all clients and partners of For-Sight that our operations continue to remain unaffected. 

All For-Sight colleagues, across both our Edinburgh Head Office and Bangor NI site, have been working remotely since March 2020 with a secure infrastructure in place. 

You will not experience any disruption to any part of the For-Sight service, or the level of support, from our Client Services team despite any local restrictions 

We know this is an extremely difficult time for the hospitality industry, and wremain committed to helping youOur managed service team are available to help, and can provide cover as needed, or additional support for unexpected communications to guests. 

If we can be of any assistance to you or your team, please reach out to your Account Manager or email  

With best wishes,

Allan Nelson 

CEO & Co-founder 


Press Release: Wednesday 7 October 2020

Hospitality technology specialist For-Sight has launched a £1.5 million project to develop the next generation of its proprietary data management and marketing platform.

A division of Edinburgh-headquartered integrated marketing agency Forth Communication, For-Sight is already the UK’s largest home-grown supplier of guest engagement technology, providing solutions to clients across the UK and Ireland, as well as Europe, Australia and New Zealand.

The project will see For-Sight migrate its existing platform to a new, cloud-based system, facilitating easier development and implementation of new modules and functionality, including third-party integrations with other existing hotel management systems, data sources and communications providers.

The project will also see For-Sight introduce data science to its solutions, allowing the use of artificial intelligence and predictive algorithms for the first time in a product of this kind. Front-end design improvements, upgraded data analytics and refined reporting will further enhance the user experience.

For-Sight believes the project will ultimately help the hospitality industry create more bespoke guest experiences, helping the business capture an even greater share of its domestic and international markets.

For-Sight CEO and co-founder, Allan Nelson, said: “With the impact of the coronavirus pandemic having a serious effect on the hospitality and tourism sector, hospitality businesses are needing to find new and innovative ways to engage and build relationships with their guests.

“This project will allow For-Sight to help hospitality businesses build back sustainable revenue through use of modern technology and automation, but also help them to deliver a more personalised and rewarding experience for their guests.

“Through this project and our team-based focus on delivering a great user experience, we aim to deliver the functionality hospitality businesses need to deliver exceptional service and revenue growth in a challenging environment. This investment in both back-end functionality and efficiency and front-end tools and innovation provides us with a foundation to scale up the business and deliver on our primary objective of helping as many hospitality businesses as possible.”

For-Sight has secured almost £750,000 of research and development (R&D) funding from economic development agency Scottish Enterprise in support of the project.

Scottish Enterprise managing director of business advice and services, Jane Martin, said: “The hospitality industry has been knocked sideways by the coronavirus pandemic, so it’s hugely encouraging to see a business based in Scotland investing in a product that can aid its recovery.

“Now, perhaps more than ever, guests are expecting exceptional levels of customer service. Fortunately, For-Sight’s data-driven technology is focused on that aim and has the potential to help hospitality businesses create increasingly personalised experiences that could boost bookings and repeat custom.”

The project is expected to create 16 new jobs. For-Sight currently employs 13 people in Scotland, with Forth Communication employing a further 15.



Notes to editors

About For-Sight

For-Sight helps hospitality professionals to unlock the guest journey and provide a personalised experience at every touchpoint.

For-Sight unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other transactional systems into a central source of truth for each guest and their journey.

For-Sight’s CRM functionality and powerful multi-channel tools allow personalised communication and marketing campaigns to be delivered, at scale, to increase direct revenue, loyalty and engagement.

For-Sight is headquartered in Edinburgh, UK and is a Forth Communication Ltd brand.


About Scottish Enterprise

Scottish Enterprise is Scotland’s national economic development agency. We’re committed to growing the Scottish economy for the benefit of all, helping create more quality jobs and a brighter future for every region.

Follow us on Twitter and LinkedIn.


Contact for further information:

Jamie McBride
Senior Marketing Manager


We’re thrilled to welcome leading serviced accommodation provider Urban Rest as a For-Sight client.

Operating properties of every size, from studios to over four bedrooms, Urban Rest focus on design, quality and flexibility to deliver superior serviced accommodation across Australia and New Zealand.

“As we continue our expansion in the Asia Pacific region, I am delighted to welcome Urban Rest as a For-Sight client!

We’re really looking forward to helping our new friends in Australia and New Zealand drive their guest engagement and marketing strategy forward.”

– Allan Nelson, CEO For-Sight

“After reviewing a number of off the shelf hotel CRM’s on the market, we chose to go with For-Sight due to their willingness to work with us to achieve our business objectives.

With For-Sight we were able to create triggered transactional emails that source content from our property content database, something no other system we reviewed could do.“

– Izabela Szumierz, GM Urban Rest

Hospitality technology specialists For-Sight will provide CRM & Marketing solutions to allow Staycity to enhance their guest experience.

Edinburgh,UK 27 August 2020 – For-Sight, a Forth Communication Ltd. brand, today welcomed its newest client, Staycity Group, after successful proof of concept period. Staycity Group, Europe’s leading independent aparthotel operator, has chosen For-Sight’s Guest Engagement, CRM and Marketing platform to drive forward their marketing and guest communication strategy.

“By partnering with For-Sight we’re enhancing our guest communications and Marketing while maintaining the highest standards in data security and compliance” said Paolo Dona, CTO at Staycity Group. “At a time when communicating with guests has never been more important, working with For-Sight will allow us to have more effective relationships with our guests to increase direct bookings, through tailored, personalised content and automation.”

For-Sight’s software, For-Sight Guest Engagement, delivers Staycity a world-class data management solution specifically geared to the hospitality sector, allowing Staycity to leverage guest data from their tech ecosystem through deep data segmentation, to provide personalised one to one marketing and guest communications at scale.

“We believe in showing exactly how we can deliver results and add value to our client’s business. After a successful proof of concept period, we’re very excited to be working with the Staycity Group.” said For-Sight CEO & Co-founder, Allan Nelson. “Staycity’s desire to embrace and push forward with new technologies to enhance their guest experience by making use of deep data segmentation, during a challenging period for the global industry, demonstrates their commitment to their guests and forward thinking. We’re delighted to support them on this journey.”


About For-Sight

For-Sight helps hospitality professionals to unlock the guest journey and provide a personalised experience at every touchpoint.

For-Sight unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other transactional systems into a central source of truth for each guest and their journey. For-Sight’s CRM functionality and powerful multi-channel tools allow personalised communication and marketing campaigns to be delivered, at scale, to increase direct revenue, loyalty and engagement. For-Sight is headquartered in Edinburgh, UK and is a Forth Communication Ltd brand.


About Staycity

Award-winning Staycity Group is a privately held company based in Dublin established in 2004 by CEO Tom Walsh and his brother Ger. The company has since become Europe’s leading independent aparthotel operator, offering quality short-term and long-term aparthotel lettings in 12 central city locations across Europe. The properties operate under the Staycity Aparthotels and Wilde Aparthotels by Staycity brands.

Staycity’s aparthotels appeal to both business and leisure travellers where they can enjoy the freedom, flexibility and comforts of home alongside standard hotel services. All apartments combine ‘home from home’ features like fully equipped kitchens and ample living, dining and work spaces, with hotel amenities like 24-hour reception. Many properties have an on-site Staycafé open 24/7 and serving a grab and go breakfast menu, snacks and pizzas. The company’s fast-expanding estate now includes properties open in Berlin, Birmingham, Dublin, Edinburgh, Liverpool, London, Lyon, Manchester, Marseille, Paris, Venice and York. The company is on target to achieve its stated aim of 15,000 apartments by 2023.

For further information, logos or media enquiries, please contact;

 Jamie McBride

Senior Marketing Manager – For-Sight

Tel: (+44) 0131 322 3753 / Mob: (+44) 07455 941 130

©Forth Communication Ltd 2021. Incorporated in Scotland (SC114093).
Registered office at 61 Dublin Street, Edinburgh, Scotland. EH3 3NL

Privacy Policy Use of Cookies

Built with by Verb Digital