As a native of Northern Ireland living in Edinburgh with a Scottish wife and 2…
PRESS RELEASE: For-Sight & Village Hotels A Successful First Year In Enabling Guest Communications
Village Hotels, a modern brand with strong leisure and recreation appeal, approached For-Sight Guest CRM seeking guidance in the replacement of their previous system. Village desired an effective Customer Relationship Management (CRM) system equipped with an email-deployment function for their central team and 29 hotel sites across the United Kingdom. With a total overhaul of all technological structure from the Property Management System (PMS) up, Village have streamlined and simplified their data management and guest communication channels with the help of For-Sight Guest CRM. The success of this overhaul is visible through the continuously improved results in ROI and increased guest retention, as well as improved engagement rates in guest communications.
How Black Friday Came To Be
Although Thanksgiving isn’t necessarily celebrated this side of the pond, we’ve certainly adopted it’s consumer counterpart, Black Friday. Being the day after the penultimate American holiday, it usually denotes the first day of Christmas shopping. This is no more apparent in the hotel industry…
Segmentation: Who You Gonna Email?
Segmentation of your audience can be a spooky prospect. Though you should imagine segmentation as scary a prospect as Slimer, while the real Gozer in your email marketing strategy is the potential saturation of your audience…
