An effective partnership to deliver on guest communication strategy

Multiple award-winning luxury resort Galgorm Spa & Golf Resort, Global Luxury Spa Hotel of the Year 2018, is committed to its vision to be the preferred Resort destination on the island of Ireland.

In 2019, after 7 years with their previous CRM provider, Galgorm Spa & Golf Resort partnered with For-Sight adopting the For-Sight Guest Engagement Hotel Marketing and CRM solution, having also recently changed their PMS (Property Management System) provider as well.

The greatest consideration for the Galgorm team when moving to a new provider was to find a partner who could help them deliver on their Resort brand promise of “delighting every time”.

“We looked at the guest journey from its inception and felt that For-Sight was the perfect solution for enhancing our engagement with our guests.

By utilising the power of our data we can maximise our marketing to ensure that the KPIs of each campaign is reached.”

Victoria Brown, Marketing Manager

With a clear vision of their strategy for 2019, Galgorm’s partnership with For-Sight has allowed them to take their guest communications to the next level, enabling more effective relationships with their guests, through tailored, personalised content and automation while maintaining the highest standards in data security and compliance.

“For us the main highlight is the data – For-Sight really gives you the ability to analyse our guests and understand their journey. This data ensures that we don’t miss out on any opportunities to enhance the guest experience and ultimately drive direct sales.”

Moving from an established provider after a significant period of time can be a daunting prospect, but by working together with the Galgorm team, as well as their PMS provider, the For-Sight team were able to ensure a smooth transition and effective deep level integration.

“For-Sight made the process of migrating from our previous provider extremely easy” This integration has helped us to really delve into the data and ensure that we offer guests what they want, not what we think they want”

It isn’t all about the software however, as Victoria Brown, Marketing Manager explains, the support has played a key part in the successful partnership between Galgorm Spa & Golf Resort and For-Sight.

“We have to mention to the team as well, Gareth and Rachael have a wealth of knowledge. The professionalism, service and support we have received from the initial meeting has been fantastic.”

“We would absolutely recommend For-Sight to industry colleagues.

For-Sight have created a fantastic product which has undoubtedly maximised the effectiveness of our campaigns.”