See what’s new to For-Sight’s Hotel CRM and Marketing Platform in 2025!
You’ve seen everyone’s Spotify Wrapped by now, which of course has us looking back at 2025 as well. We could tell you about the millions of emails our customers have sent this year to connect with guests around the globe, but we want to go a little deeper! In this blog, we’re going beyond the stats and showing you some of the meaningful changes we’ve made to our Hotel CRM and Marketing Platform to better serve hoteliers like you.
Here’s what we’ve got in store for you in this blog:
- Product with Service – Customer Success Program
- Enhanced features to make your processes easier!
- New and Expanded Integrations
- Where we’re going in 2026!
Product with Service – Customer Success Program
“We made a conscious decision to invest in that service element and not just be a business that hands over some software with some videos, expecting a user to get on with it.”
– Allan Nelson, CEO and Co-Founder
At For-Sight, we’ve always worked to transform digital guest experiences through the perfect blend of hospitality and smart technology. We’ve now integrated that hospitality as a core part of our business with our Customer Success Program!
Our Customer Success Program now acts as the foundation for everything we do, empowering hoteliers to understand their guests, deliver personalised experiences, and foster lasting relationships.
Know Your Guest
Understanding your guest is the first step to exceeding expectations. Know your audience.
Craft Delightful Experiences
Delight is in the details. Craft personalised experiences that leave lasting impressions.
Earn Repeat Visits
Loyalty grows through meaningful connections. Turn guests into long-term advocates.
New Features
With strong foundations in place, we’ve continued to expand our product features to make it easier for you to Know Your Gust, Craft Delightful Experiences, and Earn Repeat Visits. Check out some of the features added to For-Sight this year.
👥 Simpler campaign segmentation
Segmentation is a powerful tool to help you deliver messages that matter to your guests’ particular needs. Here are a few of the built-in segments you can now take advantage of in the For-Sight Hotel CRM and Marketing Platform:
- Rate Code
- Room Type
- Source Code
- With/Without Children
📲SMS added to For-Sight as a new communication tool
We were delighted to add SMS as an additional communication tool for our customers! With SMS, you can provide an improved customer experience, keeping guests informed in a convenient way for them. According to Forbes, 90% of delivered SMS are read within 3 minutes, and hoteliers can expect high open rates.
‘By adding transactional SMS, we’re empowering our clients to meet the evolving needs of their guests and stay ahead in the competitive hospitality industry. We are committed to helping hotels reach their guests in new, innovative ways, and we continue to develop solutions that create opportunities for them.’
Alan Robertson, Chief Operating Officer
🚀Marketing campaigns deployed directly from For-Sight
While creating and sending single-send marketing campaigns has always been an option for For-Sight users, this update has made it even easier for hoteliers to send marketing campaigns through the For-Sight platform! With our single-send marketing campaign feature, you can enjoy a faster and simpler flow for setting up single-send marketing campaigns, similar to our existing transactional campaigns. To ensure compliance with GDPR and other data protection regulations, we have added extra protections to our platform that will automatically exclude contacts that do not have marketing consent for the specific channel you’re sending to.
🌟New Home Screen Dashboard
We’ve told you about our Customer Success Program, but we wanted to make sure hoteliers could see how these themes directly link to their data. These themes are now more closely aligned with our platform through the new Home Screen Dashboard. The dashboard provides hoteliers with a clear understanding of where they’re doing well and identifies new opportunities. It’s all to make sure that hoteliers can independently get the most out of the platform!
Whether you have a full marketing team, work with a management company, or are a team of one, For-Sight’s new dashboard delivers the clarity and insights teams need to drive stronger engagement and results.
New and Expanded Integrations with our CRM For Hotels Like You
One of the biggest strengths of having an independent Hotel CRM and Marketing Platform is being able to connect the data from your existing tech stack in one place! We’re always expanding our integrations to meet the needs of our customers and make sure you have a complete understanding of who your guests are. This year, we deployed new integrations in PMS, Food and Beverage, and Gift Vouchers. Here are some of the latest integrations that you can connect to the For-Sight Hotel CRM and Marketing Platform.
- Agilysys
- Clarity
- Hart
- HotelKey
- Hop
- Shiji
- SK Chase
- TablePath
We also enhanced some of our existing integrations, with new features added for Mews, Oracle, Infor, HotelTime Solutions, GuestRevu, and Dotdigital. Let’s hear a bit more about some of these expansions!
💬 For-Sight Expands Strategic Partnership with GuestRevu
This enhanced partnership marked a significant milestone this year in our mission to deliver a seamless, data-driven guest experience! By integrating GuestRevu directly into the For-Sight Hotel CRM and Marketing Platform, hoteliers can now access powerful guest feedback tools and real-time reputation insights without leaving their CRM environment.
The expanded integration enables hoteliers to:
- Collect guest feedback throughout their stay journey (before stay, on stay and post stay), enabling timely service recovery or rewarding great feedback and ultimately improving guest experience.
- Use enhanced data fields such as room number, rate code, and business source.
- Respond to reviews in seconds straight from their GuestRevu account with AI-powered management responses and powerful integrations with leading review sites.
- Generate in-depth reports that inform targeted marketing and upsell strategies.
- Gain access to richer, smarter guest profiles.
Explore more about For-Sight’s GuestRevu Integration here.
📩 Opera OHIP Users Can Now Send Detailed Stay Confirmation Emails with Clairvoyix and For-Sight.
The Clairvoyix Leisure Email Reservation Confirmation system for OPERA Cloud automates and enhances hotel or resort property reservation communications with guests. The Clairvoyix system allows for brand-approved, personalised, and compelling email confirmations that can drive up-selling your property’s amenities and ancillary services.
Clairvoyix gives you email templates available for each of the reservation types, including reservation confirmations, reservation modifications, and reservation cancellations. Paired with For-Sight’s segmentation features, you can populate the email templates with relevant data from the OPERA Cloud PMS, giving you a high level of email personalisation and useful reservations information without requiring any manual intervention from property personnel.
Curious to see how For-Sight’s Hotel CRM and Marketing Platform can integrate with your existing tech stack? Schedule a call with our team to explore how our platform can help your hotel.
What’s Next?
The needs and demands hotels expect of their technology are changing rapidly, especially with the rise of Artificial Intelligence. We know this and are actively working towards this future whilst keeping our focus on what matters most: helping you send the right message to the right guest in the right moment!
We look forward to bringing you even more in 2026! To keep up with the latest from For-Sight, sign up to our newsletter below for monthly updates.
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