From Feedback to Loyalty: How For-Sight and GuestRevu Help Hotels Grow
A Smarter Way to Understand Your Guests
Imagine a world where guests are always happy and hoteliers provide the perfect experience… sounds a bit utopian, doesn’t it? What if I told you that there are tools that can get you closer to that guest experience dream? Keep on reading, so I can explain to you how…
If you’re on this blog, then you may be familiar with us, For-Sight – a hotel CRM and Marketing Platform. If not, you can deep-dive to discover what we do. I also want to reintroduce you to one of our trusted partners, GuestRevu – guest feedback and reputation management software.
Thousands of hoteliers worldwide use GuestRevu to quickly and easily gather feedback from their guests to actively manage their online reviews. Both For-Sight and GuestRevu are independent hospitality technologies designed specifically for the hospitality industry.
We first announced our integration in early 2020 and have gone from strength to strength ever since. Together, our integration has helped well-known hotels like Coniston Hotel, Lake District Hotels and Ballymaloe House Hotel to better understand their guest sentiment and strengthen their marketing strategies.
If you’re new to For-Sight hotel CRM or already a customer, GuestRevu is now available on our platform as an on-demand add-on feature. You can read more about the announcement in our press release.
Why This Matters for Hoteliers?
If you said ‘yes’ to two out of the three questions, it might be time to check out the For-Sight CRM and GuestRevu integration. The chances are that you could be missing out on some great opportunities!
Imagine a situation: a couple settles in your hotel room on a hot summer day. After some room inspection, they realise the aircon is not working. Here are three possible outcomes of this scenario:
- The couple does nothing during their stay, but afterwards they write a negative online review on TripAdvisor.
- The couple goes directly to the reception and complains about the issue, and it is then up to the staff to deal with the problem. However, it took some time and effort from the guests to first identify that there was an issue and secondly, raise it with the team. Further actions will also determine how the guests feel about their experience, this time, including staff interactions.
- Guests receive a welcome SMS / call asking for feedback once they arrive and settle into their room. At this point, they are able to raise the issue with minimum effort, and the team can solve it promptly.
💡Did you know that one of the top guest complaints are air control in the rooms? (SCMP, 2024) Would you agree?
Which one of these outcomes will be the most positive for guest experience and brand reputation? I think it’s obvious. Let’s face it, nobody wants to risk their reputation, especially when there are so many hotels out there for guests to choose from. Why leave things to chance when you can use smart tech and stay ahead of the game? It just makes sense: invest in your hotel’s technology and keep your edge.
Take GuestRevu surveys, for example. These handy tools let you spot problems before your guests even check in, while they’re staying, and after they leave. Guest surveys are a great way to actually hear what your guests think, right when their experience is fresh in their minds. And the best part is you can spot and fix issues straight away, so little problems don’t turn into big headaches on TripAdvisor or OTA platforms.
By moving feedback from the internet into private channels, you get more control, and your team gets a chance to sort things out before they blow up online. Plus, when you plug guest surveys into For-Sight CRM and Marketing Platform, it gets tied to a guest’s profile as a satisfaction scale. This means you can segment based on your guest review scores as well.
💡59% of customers will abandon a brand after a single poor experience. (PwC)
It’s a game-changer to your guests when delivering those personal touches, sending out spot-on communications, and making smart choices, whether you’re tweaking front desk service or planning major upgrades.
Let’s be honest: in today’s hotel world, especially in the UK, reputation is everything. Guest surveys help you stay on top, turn happy customers into loyal fans, and give you that all-important competitive boost. If you’re still in the process of discovering the best pathway for your hotel, take a look at our previous blog: Independent vs All-in-one solutions. This will help you to understand what to take into account before making the final decision.
GuestRevu Now Available as a For-Sight Add-On
For-Sight CRM users can now access powerful guest feedback tools without leaving their CRM environment. Create segments based on review scores, automate campaigns to save your precious time, and reach your guests on the right channel at the right time. Did you know that For-Sight recently launched an SMS feature on the platform? Now users can send SMS directly from For-Sight. Have a peek.
We are listening to our customers and bringing them the tools they desire to effectively execute their marketing strategies and help reach their business goals. From REALLY knowing your guests to making them into your brand advocates, that’s what we are here for.
💡77% of consumers view brands more favorably if they proactively seek and apply customer feedback, yet many companies fail to do this. (Microsoft)
Are you ready to start your guest feedback loops with free templates and automations? Consult with our CRM and integrations experts to see if it could benefit your hotel marketing strategy.
Key Benefits for Hotels
- Real-time guest feedback collection and ability to respond within seconds
- In-depth AI-powered review response automation in GuestRevu
- Enhanced segmentation and reporting via For-Sight CRM
- Automate feedback campaigns to save time
- Seamless and safe data flow between platforms
- Reduced operational overhead
- Better online reputation and direct bookings
- Use enhanced data fields such as room number, rate code, and business source
- Access to richer, smarter guest profiles
- You are in control of feedback loops
79% travelers said Personalized Responses from Owners Make Reviews More Useful (Tripadvisor)
What’s Next: Supporting Your Growth and Innovation
If you are an existing For-Sight CRM or GuestRevu customer, please get in touch with customer success to understand how to activate the add-on on your For-Sight platform.
- For-Sight: Log a ticket on our portal or reach out to your dedicated Customer Success Champion
- GuestRevu: Live chat while logged into your GuestRevu account, or log a ticket here
If you are new to For-Sight and/or GuestRevu, please get in touch with our CRM and integrations experts by scheduling a no-commitment discovery call. On this call, you will be able to see the platform and integration in action and consult if it’s the option for you.
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Thank you for reading, and see you next time!
