Press Release

20.06.2025

For-Sight CRM and Marketing Platform Integrates SMS feature as part of their Campaigns set-up

For-Sight is excited to offer another highly anticipated feature: transactional SMS within their Campaigns setup. This feature will be available to their current and new *customers, upon request, starting June 2025. It will serve as a powerful enhancement to the already successful email campaigns for For-Sight’s customers, inspiring them to strengthen their brand presence and achieve outstanding business outcomes.

Hoteliers now will be able to send transactional SMS before, during and after a visit to a property directly from the For-Sight platform. These messages can contain essential, non-promotional information such as reservation details, appointment reminders, payment confirmations, account alerts and more.

Allan Nelson, CEO & co-founder of For-Sight, said, ‘’ We are thrilled to introduce our new transactional SMS feature, which is designed to enhance guest engagement and streamline communication for our clients. This helpful tool allows hotels to send timely messages to guests, improving their overall experience. By utilising transactional SMS, we enable our clients to engage their guests more effectively and meaningfully. At For-Sight, we are dedicated to delivering innovative solutions that cater to the changing needs of the hospitality industry.

Why is it important?

1. Hoteliers will be able to provide an improved customer experience, keeping customers informed in a convenient way for them. According to Forbes, 90% of delivered SMS are read within 3 minutes, and hoteliers can expect high open rates.
2. Improve the efficiency of hotel marketing teams by automating essential communications.
3. Guests will be able to easily access vital information without digging through dozens of emails.
4. It will meet customer expectations of preferred communication channels.
5. It will strengthen hotel brand and complement other hotel communication channels.

Alan Robertson, Chief Operating Officer, said, ‘’ Introducing our new transactional SMS feature was a crucial step in moving towards omnichannel communications. In today’s fast-paced world, we want our customers to be able to meet guests where they are and adding new, complementing channels is essential for creating memorable guest experiences.

SMS is proven to receive very high engagement and delivery, so we are confident in the value it brings. This feature enables hotels to connect with their guests efficiently and more intimately, direct to their device, enhancing both satisfaction and loyalty.

By adding transactional SMS, we’re empowering our clients to meet the evolving needs of their guests and stay ahead in the competitive hospitality industry. We are committed to helping hotels reach their guests in new innovative ways, and we continue to develop solutions that create opportunities for them.’

*Customers: If you’re currently one of For-Sight’s customers, then you can get in touch directly with our customer success team to learn more about the new feature and discuss how it can improve your communications strategy.

Curious hoteliers: If you’re a hotelier who is new to For-Sight, then you are encouraged to connect with our For-Sight CRM and Marketing Platform experts, who will demonstrate the platform and feature capabilities while discussing your hotel needs and goals.