Great news for hoteliers! The integration of For-Sight’s CRM and Marketing Platform with Rezcontrol’s PMS is now live, offering a leap in managing guest experiences.

Integrating For-Sight and Rezcontrol allows your hotel to understand your guests’ preferences, needs, and behaviours, streamlining your marketing efforts, increasing loyalty and driving revenue.

Let’s explore how this Customer Relationship Management (CRM) and Property Management System (PMS) integration can benefit your hotel operations in detail.

Rezcontrol to Manage Your Hotel

Rezcontrol is a complete, cutting-edge, cloud-based hotel management software solution designed to put hoteliers in control. With a 30-year track record in property management software, they understand what hoteliers need to run their operations smoothly and profitably, and how to provide it.

Rezcontrol prides itself on its intuitive simplicity, depth of functionality, transparent pricing and outstanding UK-based customer service.

• Manage bookings, rates, tasks and events – all in one place
• RezPay – intelligent, integrated payment solution
• Spend time with your guests rather than on admin
• Secure and future-proofed with regular automatic updates
• Point of sale, restaurant reservations and all your integrations – sorted

Their UK-based customer and technical support is available 365 days a year, and their service is legendary.

How does the For-Sight and Rezcontrol integration add value for you?

Unlocking the Potential of Your Data

• Understand your guests today and over time: With For-Sight and Rezcontrol, you can track your guests’ behaviour and preferences across their entire journey with your hotel. This insight allows you to offer personalised services and promotions, leading to increased guest satisfaction and loyalty.
• Report on performance: You gain access to advanced reporting tools that measure the effectiveness of your strategies, enabling you to make data-driven decisions that enhance your hotel’s performance.
• Easily identify valuable customers that you want to reward and cold guests that you need to nurture: For-Sight enables you to distinguish between high-value guests who are frequent visitors and those who may need additional engagement, allowing you to tailor your relationship management strategies effectively.
• Strategic decisions to help your marketing and revenue strategy: Armed with comprehensive data, you can make informed decisions that optimise your marketing efforts and revenue management, aligning with your business goals.

Personalisation that Boosts Revenue

• Create guest segments using 100+ characteristics to identify target guests and customise your marketing strategy: You can segment your guests based on a wide array of characteristics, ensuring that your marketing efforts are targeted and effective.
• Design targeted and personalised communications for increased guest engagement: Personalised communication, crafted based on guest data, increases engagement, fosters loyalty, and enhances the overall guest experience.
• Automate the sending of your comms across the guest journey with our feature Campaigns, to reach out at key touchpoints of the guest journey: The integration automates communication at critical points in the guest journey, ensuring timely and relevant engagement without the need for additional staff effort.
• Report on marketing campaign performance, and track your revenue: With the ability to track campaign performance and directly linked revenue, you can see the impact of your marketing efforts, allowing for continuous improvement and optimisation.

Enhancing Hotel Operations

The integration equips your team with comprehensive insights, enabling them to make strategic decisions that align with your guests and identify revenue opportunities. As the hospitality industry advances, adopting robust technological solutions like this integration is essential for streamlining operations and improving the guest experience.

Setting Up the For-Sight + Rezcontrol Integration:

If you’re looking to integrate For-Sight with Rezcontrol, we’re here to assist. Contact us, and we’ll provide all the necessary information and address any questions you might have. Or, if you’d like to see how For-Sight works for yourself you can book a Discovery Call today.