Sara is For-Sight’s Technical Analyst. We develop our solution, for our users, with our users – and Sara’s position is “a central point among teams” and key to For-Sight’s innovation process. 

If you aren’t familiar with hotel CRM, here is what you need to know before going into this interview.  For-Sight’s Hotel CRM and Marketing solution is designed to help hospitality businesses enhance the guest experience throughout the whole guest journey. There is no doubt that the COVID-19 pandemic has changed the market and guest behaviour. That is why more than ever before properties need to understand their guests’ needs and preferences. By connecting data from your PMS and your other core-transactional systems, For-Sight‘s solution gives you a single view of your guests – to engage with your guests in a way that is both personalised and effective, as you can analyse your guest data and performance, which can also be automated. 

Looking back at the origin of For-Sight, the solution started from a bespoke demand from a Scottish hotel in Edinburgh with a precise brief: a CRM solution that understands and answers the hospitality business’s needs. We’ve listened, we’ve learned and we’ve delivered.  

 “A key aspect of our Product team’s role is addressing and finding the perfect balance between building the right product and building the product right”, said Amelie Bruhat, For-Sight’s Head of Product & Data. 

“To building the right product, we need to make sure that we are not building a product based on faulty assumptions and ignorance toward the goals and user requirements of our customers. To build the product right, we need to find that balance between the technical necessities and product goals. The agreed-upon solution for the business problem should drive the choice of technologies, and the trade-offs should be acceptable based on the business/user requirements. 
Sara’s role as our Technical Analyst is key to helping us deliver on this” 

Since the beginning, our product has evolved, but these values still drive our ambitions: our clients are our top priority when it comes to innovating and rethinking our solution.  

Looking ahead, For-Sight solutions and services are driven by: 

• Research – informed decision  
• Analytics – we believe data reflects the truth 
• Users’ insights – we build our product for our clients, so it is essential we understand their preferences. 

 We’ve had the privilege to sit down one-on-one with Sara, and pick her brain! 

What is your role as a Technical Analyst at For-Sight? 

My role as a Technical Analyst is to work side by side with the Product Manager to record our customers’ requirements, in a way that must be understandable cross-team, especially to the customer service, sales, marketing, and development teams, and in a way that includes all consideration from all teams within For-Sight as well as from customers. Being part of the Product team, I also have the chance to work on many aspects of the product, including its user experience and interface. 

What is your mission? 

My mission as a Technical Analyst is to facilitate the construction of a product that reflects our customers’ needs and is in line with our product vision, as well as to improve processes at a cross-teams level. 

How do you help For-Sight clients?  

One of the things I love the most about my job is to have the chance to talk to a lot of our customers. When this happens, I’m always happy to engage with them to understand what their needs are. I love recording their needs long-term, but also making sure that the small things that can be addressed immediately are appropriately taken care of. 

 What do you like the most about your job? 

I love my job as it varies every day and, despite its name, involves a lot of creativity. But what I like the most is that as a Technical Analyst I really have a privileged position: being in a central point among teams, I have the luck to see the amazing job my colleagues do every day as a unique team for the delivery of a state-of-the-art product and feel a tangible part of it. 

Get in touch with our experts to find out more about our solution: Contact us about Hospitality CRM