Village Hotels, a modern brand with strong leisure and recreation appeal, approached For-Sight Guest CRM seeking guidance in the replacement of their previous system. Village desired an effective Customer Relationship Management (CRM) system equipped with an email-deployment function for their central team and 29 hotel sites across the United Kingdom. With a total overhaul of all technological structure from the Property Management System (PMS) up, Village have streamlined and simplified their data management and guest communication channels with the help of For-Sight Guest CRM. The success of this overhaul is visible through the continuously improved results in ROI and increased guest retention, as well as improved engagement rates in guest communications.